The Importance of SEO
Understand the ins and outs in this comprehensive explanation, and analysis of SEO, and the role it could potentially play in the success or failure of your website. Any business will benefit from good SEO for their site amidst other bonuses. Find out how it can play into building your website and increasing traffic and revenue.
What is SEO
SEO short for Search Engine Optimization is the process of altering and optimizing your site in a manner that makes it show up higher for people searching for similar websites or services/products. SEO specialists familiarize themselves with the algorithms for popular search engines and understand what features of a website can bring it closer to that spot as the first search result. There are many things a website will need to take into account when undergoing SEO, ranging from aligning the titles of your articles with popularly searched keywords, making your URLs more descriptive, and, if needed, redesigning your website.
Because of the lack of instantaneous short term results with SEO, people that are none the wiser severely underestimate how vital it is when designing your business’s website. SEO is a versatile tool that, when done right, can prove beneficial for many different aspects of your website and business.
Beating the competition with SEO
With SEO being so pivotal to a website’s survival nearly every single major company, small or large, makes a point of focusing on it when designing their site. Competing with these pre-established companies within your niche may already be difficult but, having a better put together SEO effort may be the key to dominating your field. SEO and how it’s carried out has changed a lot since its start in the 90s, being quick to adapt to any changes in google’s algorithm could mean the difference between getting that edge over your competitors and raking in that extra traffic and revenue.
SEO is the most cost-effective marketing out there.
One of the biggest draws to SEO is the sheer amount of easy advertising it brings when done right. Your business and website will begin to directly show up in the search results, of those looking for something like it, this is especially good for grabbing people in need of the niche services or business your site offers. As your website appears more often towards more people, it’s traffic will steadily increase, making your website more known and embedding your brand into the minds of your target demographic.
With your website being one of the first ones that the consumer gets to see, your site becomes more trust-able in their eyes, while also being more easily remembered for later discussion. The most important thing to note is that this marketing is always in effect, with your site consistently showing up high on search results, it will repeatedly be getting visited by interested people.
SEO enables a greater understanding of site traffic and analytics.
Beyond a simple increase in traffic, the traffic itself would be comprised of more people coming with a set-out purpose, whether it be to browse, buy, or gain information to inform their future purchases. These all fall under what is called search intent. Search intent is always important to be aware of as it allows you to figure out why people come to you and how you can better cater and adapt to that. Working well with search intent can also further cement memories of your brand.
For example, if your website is dedicated to fishing equipment it’s possible to discern from search intent that many people are looking for an answer for a question relating to a popular fishing rod. Your company would then have the chance to swoop in and post an article detailing the answers to their questions, cementing yourselves in the consumer’s minds that you’re a good source to return to if they ever have any more questions. With catering to specific search intent also comes the concept of the purchase funnel, with the way you optimize and design your site even being capable of bringing in customers from all stages of the funnel. SEO at this point, expands beyond a boost to traffic, potentially having a profound impact on revenue.
Things to note
As this article comes to a close, I hope that the uses and importance of SEO has been made apparent for you. Perhaps you may even consider investing in SEO, if you do, however, I recommend understanding that…
SEO is a long term investment
Likely the most important thing to glean from this is that SEO is not instantaneous. It is a slow but steady process that will take time to start working. This means that your ROI could potentially take some time, so you need to make sure that if you run a small business that’s taken into account. It’s the backbone of your website, yes, but that does not mean you can simply discard your other advertising efforts or neglect the quality of your business.