The Importance of Keyword Research

    What is Keyword Research?

When taking SEO into account for your business and website, you’re going to need a thorough understanding of why and how people reach your site.  The best way to understand this process is what people in the SEO world refer to as keyword research, which is the monitoring and discovery of popularly searched keywords that could result in people finding you and your site. 

Nearly every single successful website implements some degree of keyword research to ensure that it shows up in the Google search algorithm.  Keyword research is the foundation and lifeblood of your SEO endeavors, with it being capable of making or breaking your site’s traffic and revenue.

How does Keyword Research work?

Keyword research is essentially a process centered around analyzing and monitoring the common phrases and keywords googled by people that could potentially fall under your website’s niche.  Through this process, you can understand which specific keywords people looking for similar services or websites such as yours are using when searching online. 

If your website doesn’t have the best SEO, then your site will start to show up lower when potential visitors are searching for similar sites.  If optimized correctly, however, it can lead to showing up closer and closer to the first result.

How can you use these keywords?

Aligning your titles with the search intent of your audience and commonly searched keywords can make it easier for people to find your page, and with that increase your popularity and traffic.  You’ll also soon find out that the information derived from compiling the most popular searched keywords and phrases allows you to understand your audience more deeply(we will elaborate on this further in the post).

Does my Website need certain keywords?

If you’re a business owner, then it is an absolute necessity for your website. Without doing the right keyword research, your website will struggle to bring in traffic and proceed to bring in an increasingly stagnating revenue.  In the age of the internet, businesses need to ensure that it’s easy to find them amidst all of the competition. You can have the best service/product in the world only to have nobody know it’s out there!

Keyword research helps a website understand why people come to it

As stated before, keyword research helps you to start to piece together the primary search intent of user searches, meaning you can figure out why the majority of people are coming to your sites and plan your website accordingly.  It can even play a part in discerning what stage of the sales conversion cycle portions of your demographic are in, allowing you to coordinate specific events such as store sales at ideal times when you can draw in the most customers. 

Although predicting consumer patterns can be done to an extent without researching popular keywords, doing so makes it very easy to monitor and provides vital information whenever you need to keep tabs on consumer interests. The knowledge provided about everyday consumers creates a much deeper understanding of the consumer as a whole and enables the business to make moves it otherwise couldn’t.

Keyword research can make your website stand out amidst the competition

Keywords can always change as people’s interests shift and change with time, by keeping tabs on this, you can quickly adapt in the face of change.  When titling your posts, be sure to match with or integrate popular keywords, this will increase traffic to your website. From there, it’s possible to redirect and advertise to this influx of people, inevitably making some of them into customers for your business.

When done right, keyword research means the difference between getting ahead of the curve and showing up before your competition on that google search.  By finding and optimizing for keywords competing websites in your niche have yet to figure out, you can start to tap into that consumer base. Through this, your business can out-compete other websites by optimizing for keywords your opposition couldn’t get in time. 

With this, your website is guaranteed extra traffic as people searching this untapped keyword will all be seeing your website.  It also is a great way to keep up with changing trends that may affect the search and spending habits of people visiting your website.

Keyword research as a whole

With this, I hope that you have a firmer grasp and understanding of the concept of keyword research, it’s usage in SEO, and how using the knowledge you gain from it wisely can positively impact your site. Every website benefits from good SEO, and you can’t have good SEO if you’re not doing the keyword research. It’s also important to note that good SEO and keyword research do not, and cannot compensate for poor website design. 

After the SEO does its job and gets people to visit your site, you need to ensure that it’s well designed and structured in a way that people will want to stay on your site and not immediately click off. Without doing this, all your time spent on keyword research and your SEO efforts go to waste.

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