Backlinks 101(Why You Need Them)

Up to this point in the SEO process, many people assume SEO is heavily centered around altering and redesigning your website. Although this is a big part of the SEO process, sometimes you’re going to need to turn to other websites to grow your own.

One prime example of this idea being backlinks, one of the keystones in SEO and also a great way to achieve fast and effective growth. Every site can benefit from a healthy amount of backlinks, regardless of the site’s subject or purpose. This article will cover everything you need to know about backlinks, why they’re needed, how they work, and how to take full advantage of them to make your site pop out amidst the competition.

What are backlinks?

Backlinks are the SEO term for links on websites that redirect to other sites. They may not seem noteworthy at first as the concept of linking to different websites is second nature, but these links can and will make or break your page as it grows and tries to attract traffic. 

However, not all backlinks are created equal, meaning you’ll need to distinguish the different types and their significance.

Types of backlinks

Backlinks, in general, can be split up into two categories, links from other websites that go to your page are known as inbound links. Links that you have on your website which redirect to different websites are known as outgoing/external links.

The real benefits to your website will come from more inbound links. But the rule of quality over quantity still holds true even here. Google and other search engines take into account how relevant the sites you’re getting your inbound links from are to your website in general. Search engines also value the reputability of the sites your inbound links are coming from.

 Why even bother with backlinks?

All this jargon mentioned is useless if backlinks serve no functional purpose or benefit to your website. Now that you’re acquainted with the right terminology, you can figure out how to use backlinks to your advantage. There are two main ways in which backlinks can play out in your favor.

Backlinks bring in extra referral traffic

Of course, when your website’s URL is on multiple other websites, more people are going to click on your site. This variety of traffic is known as referral traffic. Essentially it is when people come to your site via a link found on some other website. Taking notice of the sites from which people are finding links to your site(also known as referrers), can help you understand what sites the majority of this new referral traffic is coming from. With this, you can also better understand your demographics, what sites they browse, and what other topics or websites may interest them. 

Backlinks help search engine gauge your site’s reputation and order in search queries

Aside from the referral traffic, backlinks play an important role in helping the algorithms of many popular search engines such as Google discern the reputability of your site. Each outgoing link to your site works as a sign of good faith to Google’s algorithm, indicating to it that people are willing to trust your information/product and have no qualms using your site.

The reputation of your site in the eyes of search algorithms means the difference between showing up first or close to it for queries related to your site.

Even so, the rule of quality over quantity holds true, even here. Outgoing links from sites with already high reputations and are relevant or similar to your site fare much better. This carries over both in terms of referral traffic, but also in how the algorithm assigns reputation to outgoing links. Put shortly backlinks help search engine algorithms notice your site, as well as assist in increasing it’s rank in the search order, meaning it’s more likely to get more traffic from people finding it quicker.

How to get more backlinks

Hopefully, by this point, you’ve come around to backlinks and understand their relevance when tackling SEO for your site. The most logical step from here would be to understand the different methods of accumulating backlinks and which ones provide the most bang for your buck.

Things to NOT do with Backlinks

Google does have rules in place to prevent common link schemes and artificially getting backlinks to your site. Please keep these rules in mind when working with the SEO of your site. 

Things TO do with Backlinks

Despite the rules mentioned, there’s still plenty of ways to get reputable backlinks from relevant sites. No one way is perfect, so a combination of the following is probably your best bet. For starters, social media is a HUGE boost, creating a page for your business/brand on something like Instagram or Twitter and linking your site means you’ll already be out the gate with a link out there on the internet. 

Social media pages also serve as great mediums for communication when contacting sites and businesses in the same niche as yours, which could lead to more outgoing links down the line. The simplest and yet still very effective method would be to just become well known for your website’s high-quality content. If your site becomes known for well made and put together content or products, people will start to spread the word via links on their sites or social media pages. 

It also helps to keep up to date on and be quick to cover changes or new happenings in your niche.  Say you run a website centered around computers and tech, and Lenovo releases a new model of laptop. If your site covers that laptop extensively enough and formats it’s review nicely to suit the eyes of the average consumer, then they’ll remember you and spread your site if they or a friend needed anything computer related.

Backlinks as a whole

SEO may be a bit of a learning curve to those that are new, but when learning something new, the first and only thing you should worry about is the foundations. In SEO, backlinks are an integral part of that foundation, with both freshly starting sites and pre-established ones being able to benefit greatly from them.

Categories SEO

The Importance of Keyword Research

The Importance of Keyword Research

    What is Keyword Research?

When taking SEO into account for your business and website, you’re going to need a thorough understanding of why and how people reach your site.  The best way to understand this process is what people in the SEO world refer to as keyword research, which is the monitoring and discovery of popularly searched keywords that could result in people finding you and your site. 

Nearly every single successful website implements some degree of keyword research to ensure that it shows up in the Google search algorithm.  Keyword research is the foundation and lifeblood of your SEO endeavors, with it being capable of making or breaking your site’s traffic and revenue.

How does Keyword Research work?

Keyword research is essentially a process centered around analyzing and monitoring the common phrases and keywords googled by people that could potentially fall under your website’s niche.  Through this process, you can understand which specific keywords people looking for similar services or websites such as yours are using when searching online. 

If your website doesn’t have the best SEO, then your site will start to show up lower when potential visitors are searching for similar sites.  If optimized correctly, however, it can lead to showing up closer and closer to the first result.

How can you use these keywords?

Aligning your titles with the search intent of your audience and commonly searched keywords can make it easier for people to find your page, and with that increase your popularity and traffic.  You’ll also soon find out that the information derived from compiling the most popular searched keywords and phrases allows you to understand your audience more deeply(we will elaborate on this further in the post).

Does my Website need certain keywords?

If you’re a business owner, then it is an absolute necessity for your website. Without doing the right keyword research, your website will struggle to bring in traffic and proceed to bring in an increasingly stagnating revenue.  In the age of the internet, businesses need to ensure that it’s easy to find them amidst all of the competition. You can have the best service/product in the world only to have nobody know it’s out there!

Keyword research helps a website understand why people come to it

As stated before, keyword research helps you to start to piece together the primary search intent of user searches, meaning you can figure out why the majority of people are coming to your sites and plan your website accordingly.  It can even play a part in discerning what stage of the sales conversion cycle portions of your demographic are in, allowing you to coordinate specific events such as store sales at ideal times when you can draw in the most customers. 

Although predicting consumer patterns can be done to an extent without researching popular keywords, doing so makes it very easy to monitor and provides vital information whenever you need to keep tabs on consumer interests. The knowledge provided about everyday consumers creates a much deeper understanding of the consumer as a whole and enables the business to make moves it otherwise couldn’t.

Keyword research can make your website stand out amidst the competition

Keywords can always change as people’s interests shift and change with time, by keeping tabs on this, you can quickly adapt in the face of change.  When titling your posts, be sure to match with or integrate popular keywords, this will increase traffic to your website. From there, it’s possible to redirect and advertise to this influx of people, inevitably making some of them into customers for your business.

When done right, keyword research means the difference between getting ahead of the curve and showing up before your competition on that google search.  By finding and optimizing for keywords competing websites in your niche have yet to figure out, you can start to tap into that consumer base. Through this, your business can out-compete other websites by optimizing for keywords your opposition couldn’t get in time. 

With this, your website is guaranteed extra traffic as people searching this untapped keyword will all be seeing your website.  It also is a great way to keep up with changing trends that may affect the search and spending habits of people visiting your website.

Keyword research as a whole

With this, I hope that you have a firmer grasp and understanding of the concept of keyword research, it’s usage in SEO, and how using the knowledge you gain from it wisely can positively impact your site. Every website benefits from good SEO, and you can’t have good SEO if you’re not doing the keyword research. It’s also important to note that good SEO and keyword research do not, and cannot compensate for poor website design. 

After the SEO does its job and gets people to visit your site, you need to ensure that it’s well designed and structured in a way that people will want to stay on your site and not immediately click off. Without doing this, all your time spent on keyword research and your SEO efforts go to waste.

The Importance of SEO

The Importance of SEO

    Understand the ins and outs in this comprehensive explanation, and analysis of SEO, and the role it could potentially play in the success or failure of your website.  Any business will benefit from good SEO for their site amidst other bonuses. Find out how it can play into building your website and increasing traffic and revenue.

What is SEO

    SEO short for Search Engine Optimization is the process of altering and optimizing your site in a manner that makes it show up higher for people searching for similar websites or services/products. SEO specialists familiarize themselves with the algorithms for popular search engines and understand what features of a website can bring it closer to that spot as the first search result. There are many things a website will need to take into account when undergoing SEO, ranging from aligning the titles of your articles with popularly searched keywords, making your URLs more descriptive, and, if needed, redesigning your website.

SEO Utilization?

    Because of the lack of instantaneous short term results with SEO, people that are none the wiser severely underestimate how vital it is when designing your business’s website. SEO is a versatile tool that, when done right, can prove beneficial for many different aspects of your website and business.

Beating the competition with SEO

     With SEO being so pivotal to a website’s survival nearly every single major company, small or large, makes a point of focusing on it when designing their site.  Competing with these pre-established companies within your niche may already be difficult but, having a better put together SEO effort may be the key to dominating your field.  SEO and how it’s carried out has changed a lot since its start in the 90s, being quick to adapt to any changes in google’s algorithm could mean the difference between getting that edge over your competitors and raking in that extra traffic and revenue.

SEO is the most cost-effective marketing out there.

    One of the biggest draws to SEO is the sheer amount of easy advertising it brings when done right. Your business and website will begin to directly show up in the search results, of those looking for something like it, this is especially good for grabbing people in need of the niche services or business your site offers. As your website appears more often towards more people, it’s traffic will steadily increase, making your website more known and embedding your brand into the minds of your target demographic.

    With your website being one of the first ones that the consumer gets to see, your site becomes more trust-able in their eyes, while also being more easily remembered for later discussion. The most important thing to note is that this marketing is always in effect, with your site consistently showing up high on search results, it will repeatedly be getting visited by interested people.

SEO enables a greater understanding of site traffic and analytics.

    Beyond a simple increase in traffic, the traffic itself would be comprised of more people coming with a set-out purpose, whether it be to browse, buy, or gain information to inform their future purchases. These all fall under what is called search intent. Search intent is always important to be aware of as it allows you to figure out why people come to you and how you can better cater and adapt to that. Working well with search intent can also further cement memories of your brand.

    For example, if your website is dedicated to fishing equipment it’s possible to discern from search intent that many people are looking for an answer for a question relating to a popular fishing rod. Your company would then have the chance to swoop in and post an article detailing the answers to their questions, cementing yourselves in the consumer’s minds that you’re a good source to return to if they ever have any more questions. With catering to specific search intent also comes the concept of the purchase funnel, with the way you optimize and design your site even being capable of bringing in customers from all stages of the funnel. SEO at this point, expands beyond a boost to traffic, potentially having a profound impact on revenue.

Things to note

    As this article comes to a close, I hope that the uses and importance of SEO has been made apparent for you. Perhaps you may even consider investing in SEO, if you do, however, I recommend understanding that…

SEO is a long term investment

    Likely the most important thing to glean from this is that SEO is not instantaneous. It is a slow but steady process that will take time to start working. This means that your ROI could potentially take some time, so you need to make sure that if you run a small business that’s taken into account. It’s the backbone of your website, yes, but that does not mean you can simply discard your other advertising efforts or neglect the quality of your business.

  

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